One of the main and mandatory goals of the Association is to establish and maintain high standards, in particular, the development and implementation of a national quality standard for Kazakhstani feed.

Since hay does not fall under the technical regulations of the EEU, mandatory confirmation of its quality is not provided for by legislation, which leads to potential problems with the quality and safety of hay, since the absence of mandatory confirmation of its quality means that there are no guaranteed mechanisms for controlling the production, storage and transportation process.

Insufficient consumer protection: The absence of a mandatory quality assurance procedure means that the consumer does not have guarantees that the hay meets certain safety and quality standards.
The risk of using substandard hay: Farmers and livestock breeders may face the risk of buying substandard or even dangerous hay, which may adversely affect the health and productivity of their animals.
Potential export problems: If hay does not meet the requirements of other countries, this can lead to export obstacles and create problems for farmers who want to sell their crops abroad.
Lack of incentives to improve quality: In the absence of mandatory standards and quality control procedures, farmers do not have sufficient incentives to improve the quality of their hay, which may ultimately negatively affect their competitiveness in the market.

Why do we need a unified national quality standard?
Product quality: Setting quality standards helps to ensure that hay meets certain requirements for nutritional value, moisture content, the presence of impurities and other parameters, which ultimately affects the quality of animal feed.
Safety: Quality standards help to ensure the safety of hay as a feed product. This is important both for animals consuming hay and for people consuming livestock products, as the quality of feed directly affects the quality of products.
Improving competitiveness: Setting quality standards can encourage manufacturers to improve production processes to meet these standards, which ultimately leads to increased productivity and product quality.
Export: Quality standards can help Kazakhstani hay producers increase the competitiveness of their products in the global market by providing quality and compliance guarantees.
Increasing consumer confidence: Since the standards guarantee compliance with certain criteria, they help consumers to trust Kazakhstani hay and improve the reputation of the industry as a whole.

Ultimately, the unified quality standard for Kazakhstani hay contributes to improving the quality of livestock production, product safety and the development of the country's economy through increased exports.